Saturday 26 August 2017

Revolution of the Retail Industry – What is Omni-Channel Retailing

The era of digital and omni-channel retailing is here

The retail industry has been under a transformation in recent years, fuelled by empowered consumers. As a result, digital and in-store experiences have blurred, creating exciting new possibilities for forward-thinking retailers.

But omni-channel retailing isn’t simply about selling across multiple channels; it’s also about supporting—and architecting— the customer’s journey, no matter what device or platform they’re on. To win in this competitive new reality, retailers must differentiate the shopping experience, personalize the promotions and experiences of their customers, and effectively predict and prescribe what will sell, when, where, and to whom. It’s the perfect setup for the Internet of Things (IoT) and the perfect use case scenario for the next generation of smart, connected devices.



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