The era of digital and
omni-channel retailing is here
The retail industry has been
under a transformation in recent years, fuelled by empowered consumers. As a
result, digital and in-store experiences have blurred, creating exciting new
possibilities for forward-thinking retailers.
But omni-channel retailing
isn’t simply about selling across multiple channels; it’s also about
supporting—and architecting— the customer’s journey, no matter what device or
platform they’re on. To win in this competitive new reality, retailers must differentiate
the shopping experience, personalize the promotions and experiences of their
customers, and effectively predict and prescribe what
will sell, when, where, and to whom. It’s the perfect setup for the Internet of
Things (IoT) and the perfect use case scenario for the next generation of
smart, connected devices.
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