Redefining Retail with Windows 10 Internet of Things (IoT)

Today’s consumer expects more from their retail experience than a simple transaction. Now, the experience needs to be personally relevant, truly outstanding regarding customer service, and highly differentiated from the competition.

“Point of sale” is transitioning to “point of service”—a place where retailers engage customers in building relationships and loyalty whether it takes place with clicks or within bricks. Personalized recommendations, inventory monitoring, trend tracking, and comparison shopping all can be brought to the physical storefront with IoT and the power of smart, connected devices.

Improved customer experience

Deliver targeted, seamless, and differentiated customer experiences. Increase revenues and

maximize upsell and cross-sell opportunities using real-time analytics, purchase history,

and promotions delivered via smart, wirelessly connected devices.

Delight customers with interactive and innovative device experiences. Use Windows 10 IoT and beacon support to place real-time marketing offers on your customers’ smartphones or within interactive store kiosks as they browse.

Increase employee engagement

Empower managers with mobile tools to monitor staffing, track store key performance

indicators (KPIs), receive and respond to corporate updates, and increase merchandise

turnover.

Store associates gain instant access to product, inventory, and customer information, as well as line-of-business and productivity apps, to improve service and help increase revenue.

Devices, such as enhanced modern and mobile POS (Point of Sale) equipment, enable employees to provide better customer service anywhere on the store floor.

Drive smarter operations

In 2014, North American retailers lost an estimated $42 billion due to shrinkage.  With smart shelves and sophisticated camera technology, retailers no longer need to rely solely on point-of-sale systems to track the flow of inventory. They can improve supply chain

management with RFID-tagged merchandise that updates associate devices with inventory

condition and whereabouts, reducing costs and driving sales.

Gain better business insights

Make informed decisions with real-time customer, operational, and supply chain insights. Bring the power of “big data” insights into physical stores to have the right products, at the right price, in the right place, at the right time. Plus with new insight comes the unlimited possibility for new business models to help you drive competitive differentiation and secure loyal customers.