Windows 10 IoT is a
game-changer for the retail industry, providing tools and insights to compete.
The idea of billions of smart,
connected devices that connect to systems and the Cloud can feel overwhelming
and complicated. Fortunately, harnessing IoT’s potential to optimize shopper
engagement doesn’t need to be hard - and getting started doesn’t need to be
expensive. Chances are there is untapped potential in your existing devices, whether
you have simple RFID tags that capture a continuous stream of product
conditions, or handheld POS (Point of Sale) devices that speed the checkout
process while updating inventory and tracking customer purchase behaviour.
Windows 10 IoT takes things to
the next level, by giving device manufacturers a standard platform on which to
build even more powerful devices from digital signage that provides
personalized content and services to robots that work autonomously to keep
stock replenished.
With Windows 10 IoT, device
manufacturers are creating rich user experiences via smart, connected devices
that include important features such as a natural user interface, search
capabilities, online data
storage, and cloud-based services. The Microsoft Azure IoT suite adds a Cloud-based
platform for developing applications that tailor data presentation in ways that
are relevant and timely to the various roles in your organization and provide
even deeper insights about your customers and your business.
For retailers who adopt
IoT-enabled use cases, such as faster product delivery, augmented reality,
mobile shopping and checkout, and interactive digital signage, the results can
be a game-changer. A survey in the USA that tested 19 of these shopping
concepts found that a $20 billion retailer could create $312 million in new
gross annual value and lift profitability by 15.6 percent by implementing them
all.
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